Connected TV : problems and opportunities for broadcasters in Europe : Giacomo Mazzone(EBU)

China Smart TV Industry Trend and Iqiyi.com OTT strategy : Duan YouQiao(iQIYI)

Description: With soar development of Intelligent Television, the global TV market has transited from Japan & South Korea era to South Korea & China era. In 2013, China manufactured more than 100 million televisions. Now in 2014, the predicted television sale statistics would reach 48 million in China mainland. This number consists of more than 50% Android Smart TV and the highest price of Smart TV are from Samsung Smart TV and LG. The development of Chinese intelligent TV has directly boosted the growing of Chinese Internet TV services. As the largest online video platform in China, IQiYi always poses a leading position. We collected statistics of IQiYi platform. Specifically, we have more than 100 million unique visitors per day and the total video watching time is at least 1.3 billion hours per month. Considering the population of China (1.3 billion), based on the statistics every Chinese watches at least 1 hour video resources through IQiYi each month. Moreover, in 2012, IQiYi invested an Internet TV License qualifier and started IQiYi “Inside” strategy, which is earlier than others competitors in China. Now, we have established cooperation with the biggest eight TV manufacturers (Chinese & overseas) and more than 100 set-top box manufacturers. On the other hand, we have also developed End-to-End Internet Television Service, which cooperates with China Mobile, China Unicom, China Telecom, Dr. Peng and other operating companies.            

Smart TV & Korea's future digital development : James Larson(SUNY Korea)

The presentation is in three parts. The first portion will describe the important role of television in South Korea’s digital development since 1980, beginning with the introduction of color television broadcasting and including the influence of digital convergence on the industry in the 1990s and beyond. The second section identifies some of the major hurdles now facing the smart TV industry in Korea. Finally, the concluding part suggests some of the major forces that will shape the future of what we now call “smart TV.”