Smart TV Global Summit 패널토론 주제

 

"Creative Competition in the Smart TV Ecosystem"

 

1. Defining the Smart TV ecosystem

- The term 'ecosystem' presupposes an intricate blend of relationships between content providers, broadcasters, software developers, platform providers, and device manufacturers, etc. Viewing the smart TV industry from a CPND point of view, please describe the 'ecosystem' of smart TVs.

- Who are the major players of the smart TV ecosystem?

2. Major developmental trends within the Smart TV industry

- How has the Smart TV industry developed recently?

- What are some of the developmental trends of Smart TVs? Are they focusing on providing a more content-rich platform? faster and reliable connection? ease of use? higher definition screens? standardization?

3. Competition from inside and outside the Smart TV industry

- Limiting our definition of Smart TVs to the television receivers with Operating systems, how fierce is the competition within the smart TV industry?

- How much competition do you see coming from other types of connected TV services such as IPTV, set top boxes, dongle OTTs, even virtual set top boxes?

- The future seems to be heading towards a world of IoTs. Is the Smart TV industry facing competition from other outside sources?

4. The multiscreen viewer and smart TVs

- Recent figures show that 98% of the users move between devices the same day. What does this signify for the Smart TV service providers?

5. Pros and Cons of Proprietary vs. Common Standards

- There has been a recent trend to utilize common standards when providing connected TV services. The Smart TV Alliance has been working towards a common SDK that could be applied across many devices. Android has been increasingly used as a platform for providing many different types of connected TV services. What is your assessment of this trend?

- Samsung has recently announced plans to launch a Tizen based Smart TV in 2015, along with plans to launch Tizen based phones. Tizen, a cooperative effort of Samsung and Intel, seems to want to become the alternative platform to Android. What is your view?

6. Encouraging creative competition, future of Smart TV

- Creativity is the factor that enables one company or service to stand out among others. However, emphasizing creativity can fragment the market. Can you propose ways to maintain creativity while limiting fragmentation?

- Can you identify any major factors influencing the development of the business ecosystem of smart TVs?